About SNDR

Welcome to SNDR Haircare


Founded by Abeer Sinder in 2022, SNDR was created to inspire everyone to embrace and love their natural hair. From kinky and coily to wavy and straight, our clean, ethical products are designed for all hair types making haircare effortless and enjoyable.


Rooted in personal passion, SNDR celebrates self-love and heritage, offering nurturing solutions for adults and kids alike. With gentle, inclusive formulas, we make it easy for you and your family to care for your hair and fall in love with it all over again.


This is more than haircare it’s self-care.